The WordPress agency partner behind thriving media sites and newsrooms
The Proof team at First&Third specializes in empowering media companies and newsrooms to get the most out of WordPress. With years of experience solving complex challenges, we go beyond surface-level solutions to create custom features that boost audience engagement, streamline workflows, enhance security, and unlock new revenue opportunities.
We don’t just take orders—we work as an extension of your team, aligning with your goals to deliver solutions that meet the unique demands of fast-paced newsrooms.
We've happily helped
We know how to improve engagement and backend efficiency
A site that flies.
Get all your Core Web Vitals into the green, simplify your tech stack and have a site that will grow with your ever changing business.
Empower your editorial team to create engaging content—without a developer.
We equip your team with the tools they need to produce rich, engaging content autonomously. Our tailored WordPress solutions let editorial teams craft dynamic stories and interactive features without waiting on development, so you can keep your audience engaged and growing.
Boost site experience to maximize ad revenue and subscriptions.
A well-designed site keeps readers hooked and encourages deeper exploration. We help you maintain a visually engaging and up-to-date site that highlights recommended content, drives deeper page views, and maximizes your monetization efforts.
A WordPress VIP partner since 2021
What’s a WordPress VIP partner?
Hear from companies like yours
I wanted to thank you for the awesome launch. As always, you guys are rockstars and make everything we do better.
Proof knows how to build for engagement
The Proof team at First&Third blends focused WordPress expertise with boutique agency capabilities to deliver engaging and effective content experiences.
Business strategy
We partner with our clients to ensure their WordPress projects deliver against business goals and performance KPIs.
Proactive partners
We're not order takers - we're critical thinkers who are constantly thinking of ways to help improve your business.
UI/UX design
We ensure your user experience is maximized across channels, platforms and devices to deliver optimized engagement and conversion.
Full stack web development
With frontend and backend engineering experts, we can develop custom functionality to enhance the WordPress feature set.
WordPress multisite
We are well-versed in working with WordPress Multisite to manage multiple brands in one instance.
Component-led toolkit
Create pages and interactive content without a development team.
Custom design
Our design team can implement your brand's unique design language to maximize brand recognition and consistency.
Dynamic content
Customize page content to deliver personalized results based on audience rules.
Plugin development
Our engineering team can select and create custom plugins to tailor your WordPress experience.
Marketing analytics
We are experts at implementing custom tracking functionality to enhance your users' experience and maximize your advertising spend.
Theme development
Our design team develops custom themes to ensure brand consistency and durability for years to come.
Globalization
We support multinational news and content platforms with automated translation, localization, and currency exchange requirements for locally-relevant experiences.
A/B testing
Our engineering team can implement a/b testing solutions to provide you with insights on how to drive engagement.
User testing
We help brands to level up their user experience by advising and conducting user testing.
Instrumentation and reporting
We provide support for collecting data about user behavior and visualizing it in a way that's easy for your team to digest and act on.
How we work
Discovery
We understand your business goals by asking a LOT of questions to make sure that we design and build the right thing, the first time.
Communicate, execute and deliver
It’s simple – you can rely on us to do what we say we’re going to do, on time, and do it right.
Celebrate, and optimize
Our work doesn’t end when we launch a feature. We support ongoing optimizations, upgrades and reporting to help you maximize your investment over time.
We're a different kind of agency
With over 20 years of collective web development & engineering experience, we understand first-hand how difficult and frustrating it can be to launch and maintain an engaging content site that can keep up with the breakneck pace of today’s media world.