AI FAQ

We all know AI will play an outsized role in the future of web development, which is why our team at First&Third is actively leaning into understanding new ways of harnessing its potential.

We created this guide to share what we're learning with marketers and digital leaders. Together, we can build confidence around using these new tools to help us work smarter, not harder. We hope you enjoy reading it, and would love to know what you'd like to learn about next.

Get your copy - no strings attached.

Why do more than 60% of CMS-powered websites rely on WordPress? It's cost-effective, user-friendly, and endlessly customizable, thanks to its robust library of tools and plugins. For media organizations, migrating to WordPress is a smart business move that helps save time and money in custom development and licensing fees. Whether you're moving from a legacy CMS, a custom-built system, or juggling multiple platforms, we've seen it all. The Proof team at First&Third specializes in helping media companies and newsrooms streamline their tech stack, fully unlock WordPress's potential, and implement tailored solutions that boost efficiency, security, and revenue.

Proof at First&Third

Human Led Website Accessibility Audits | First&Third

A free, 60-minute session to uncover your biggest opportunities and get clear on your next steps.

AI Strategy Workshop

What you'll learn

Our opportunity workshop is a one-hour strategy session designed to help you solve practical challenges, identify new opportunities, and walk away with actionable steps to improve your site. We’ve built a name for ourselves as thoughtful, pragmatic, and creative partners to CMOs and digital VPs at some of the top content and media brands running on WordPress. Over the years, we’ve learned how to help maximize user engagement, site performance, accessibility, and security – all while empowering editorial teams and reducing IT dependencies. We know your time is valuable (and so is ours). We make sure every session delivers real, tangible value—and the $1,000 fee is a bargain compared to what you might spend with one-off consultants and “guess and check” solutions."

About our workshops

Switch to WordPress and save hundreds of thousands in licensing fees, cut maintenance costs, and simplify your content management.

Stop overpaying for Adobe Experience Manager

Agency Differentiator

With so much hype and uncertainty, introducing AI can feel overwhelming and risky.

The wrong approach can waste time, money, and cause more confusion than solutions.

AI feels new, complex, and risky — we get it

The AI landscape is filled with buzzwords and conflicting information, making it hard to separate genuine opportunities from marketing fluff.

So much hype and uncertainty

With countless tools and approaches available, knowing where to start and what fits your business can be paralyzing.

Introducing AI feels overwhelming

The wrong AI implementation can drain resources without delivering value, leaving teams frustrated and skeptical.

Risk of wasting time and money

Banner Headline

Creative Commons

LIVEKINDLY

Brand 3

Brand 4

Soylent

Forks Over Knives

Brand 7

Schrodinger

Francis Ford Coppola

Bob Vila

The Intercept

Billboard

Brands we've helped

Brand 1

Brands Grid 2

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if you join us, you’re signing up to be anything but average

As the primary web development team, First&Third relaunched Opte's Shopify Plus product pages last fall and improved conversion rates by 20%.

We're a boutique agency that works with you to build your ideal digital storefront.

Fashion-focused expertise

Challenge

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Case Study

Result 1

Case Study Results

Compare the benefits of working with a professional web development agency versus building your own website

First & Third vs DIY Website Builders

Understanding the key differences between these two important web assets

Homepage vs Marketing Landing Page

We don't just execute your vision – we challenge it, improve it, and help you build something extraordinary. Partner with an agency that thinks strategically about your business goals.

Different kind of agency

FAQ Section

Featured

We're anything but
cookie cutter

Some of our integrations include

We integrate with external services 
to tailor a solution for your needs.

As experts in GA4, we can fully migrate you the right way.

First&Third can configure GA4 and its custom events to be tailored to your business needs.

Configuration &
Implementation

The Google Analytics (GA4) Overview Dashboard gives a high-level overview with some of the most important metrics GA4 has to offer. This dashboard is created to minimize the time you waste going through all of the data that GA4 has to offer.

Dashboard & 
reporting

Analytics need to be set up properly in order for you to make as much revenue as possible. Our analytics audit will ensure that you can track the exact data required to create significant and lasting strategies for your business.

Audit & 
optimization

We'll provide an analytics audit, analysis and reporting service. Your account will retain your data so you can continue comparing year over year trends.

As experts in GA4, we can fully
migrate you the right way.

We run collaborative Discovery workshops with your team to help us understand your customers along with their goals and your goals for the site as well. We then work with you to create a prioritized feature list and roadmap for the project so your team will know what to expect going forward.

Discovery &
Strategy

We will run a Design workshop that helps us understand what you like about your current site and where we can take inspiration for improvements. We'll then finalize a brand look and feel and design the pages of the site.

Design

Text
tiles

Taking the approved designs, we develop the site with the ultimate goal of letting you manage it. We make sure to keep as much of the management of the site going forward in your hands so you don't need extra development work to keep your business running.

Development

Before launch, we run exhaustive QA testing and ensure that you have time for testing as well. This gives you an opportunity to familiarize yourself with the site and gives us the chance to train you on managing the site going forward. Once we're bug free, then we launch and monitor the site for any unforeseen issues over the next 30 days.

Testing &
Launch

Image
tiles

Universal Analytics uses a measurement model based on sessions and pageviews. A session is a group of user interactions (hits) with a website which take place over a given timeframe. A session can contain multiple pageviews, events and e-commerce transactions.
Google Analytics 4 uses a measurement model based on events and parameters. The principle here is that any interaction can be captured as an event. As a result, all Universal Analytics hit types translate to events in GA4.

The biggest difference between Universal Analytics and GA4 is the measurement model that they use.

Key changes to
 be aware of 
 before migrating

Meet the strategic partner you've been searching for

Let us know what you are looking for and we'll get back to you shortly.

Let's Talk

Ditch the ‘order-taker’ agencies. Partner with a team that leads, strategizes, and delivers.

Let’s build something better — together

From chaos to control: How we helped The Intercept transform its newsroom with WordPress.

The Intercept

7 brands, 1 system: building seamless workflows for Recurrent Ventures with WordPress.

Recurrent

Helping Artek power up their brand and scale their business with Shopify Plus new site.

Artek

Opte, a leader in advanced skincare technology, improved their conversion rate by emphasizing value proposition.

Opte

Here are a few outcomes we’re proud of:

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Professional design and development agency specializing in WordPress, Shopify, and custom web development.

First & Third - Professional Design and Development Agency

Testimonials

Switch agencies

Site speed diagnostic

Website accessibility audits

Shopify Scripts migration

AI consulting

WordPress opportunity workshop

Shopify opportunity workshop

Marketing landing pages

Shopify Plus vs Magento

Adobe Experience Manager vs WordPress

First&Third vs. Wix / SquareSpace

WordPress

Shopify

Case study: Artek

Case study: The Intercept

Case study: Opte

Case study: Recurrent

Resource: Shopify Merchandising Playbook

Resource: Shopify LTV Guide

Woocommerce

With 20+ years of WordPress expertise, we act as strategic partners to help brands build scalable sites that are easy to manage and designed to grow with your team.

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We help brands build flexible, high-impact WordPress sites.

Tired of agencies that just take orders?

First&Third offers senior-led accessibility audits for digital teams who want clarity, not complexity. We identify key issues, explain what they mean, and help you prioritize what to fix - so your site is more compliant, inclusive, and customer-friendly.

Stay compliant with expert- led website accessibility audits

You deserve to have a
Web partner in your corner.

A large-scale migration

Operational efficiency up by 89%

Platform approach

Recurrent Ventures

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9 brands, 1 system:
building seamless workflows for Recurrent Ventures with Wordpress

Transform your business with AI — the right way

WordPress VIP

Sign up for a tailored deep-dive session with our senior strategists to see how you can improve your Shopify Plus store.

Unlock Shopify opportunities in 60 minutes

For founders, non-profits, and mission-driven brands who want a website that converts, compels, and grows with them.

Step 1

How it works

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Image Showcase

See how we helped our clients achieve their goals with custom WordPress solutions.

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FAQs

Our expert design team will bring your site to life.

Hubspot
integration

Experts in Headless CMS & Headless e-commerce for optimal site performance.

Headless
integration

We can build custom features or reporting dashboards to get exactly what you or your users need.

Custom
integrations

Syncing with your site specs, we can customize Shopify Plus with design, functionality, and apps functionality.

Custom
theming

We've got the experience to take the reins. We'll workshop your business goals then design, build, and ship your site.

Campaign &
landing page development

Use custom scripts to achieve advanced promotions such as tiered discounts and bundling.

Building
custom scripts

What we're great at

We help brands build flexible, high-impact WordPress sites.

Find answers to common questions about our WordPress development services.

Frequently Asked Questions

Fill out the form below and we'll get back to you within 24 hours.

Let's Talk About Your Project

Hubspot integration

Headless integration

Custom integrations

Discovery & Strategy

Testing & Launch

Our Process

Discovery & Strategy

Design

Development

What our clients say

We can highlight location stock availability to show stock levels for each store location on product pages, allowing customers to see exactly where items are available.

location stock availability

Using Geo Search, we can allow customers to find products in stock based on their address or ZIP code.

Geo Search

Shoppers can select their preferred store at the start of their shopping journey, so they see the products available at that location.

select their preferred store

We can enable your customers to filter product availability based on their preferred store locations by setting up location-based tags or location metafields.

filter product availability based on their preferred store

We help your customers know where to find the products they want with real-time inventory updates

John Levitt

Our expert contributors

We understand your business goals by asking a LOT of questions to make sure that we design and build the right thing, the first time.

Discovery

Our process

Hedline Painpoints

Paint point #1

Paint point #2

Paint point #3

Process

WordPress VIP / Shopify Plus Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.

Qualifications headline

Our Qualifications

SNACKNATION

Pashion

Fusionetics

OPTE

MOLECULE

The Bruery

As a Partner, Shopify has recognized First&Third for our technical expertise in Shopify Plus development. Plus partners are skilled in migration, custom builds, integrations, and optimizing Shopify businesses.

Transform your business with AI —
the right way

AI feels new, complex, and risky — we get it

Introducing AI consulting that works
for your business

Free AI strategy
workshop

Proven
frameworks

Customized AI
roadmap

Hands-on
expertise

Why our AI consulting
stands out

Your AI questions answered

AI doesn't have to be complicated

Transform your business with AI —the right way

AI feels new, complex, and risky — we get it

Introducing AI consulting that worksfor your business

Free AI strategy workshop

Proven frameworks

Customized AI roadmap

Hands-on expertise

Why our AI consultingstands out

Your AI questions answered

AI doesn't have to be complicated

Transform your business with AI —
the right way

Introducing AI consulting that works
for your business

Free AI strategy
workshop

Proven
frameworks

Customized AI
roadmap

Hands-on
expertise

Why our AI consulting
stands out