Helping Artek power up their brand and scale their business

Artek needed an on-brand, B2B sales-focused site that could grow with them. As a highly technical business that was scaling quickly, their existing site didn’t reflect their brand or support their long-term plans. They partnered with us to create a website that would keep pace with their growth.

Over 18 months, we worked together to transform their digital presence. We started with a basic Shopify build and evolved it into a fully custom Shopify Plus site with component-based architecture. We also developed bespoke bundle and wishlist tools, giving their team the ability to sell faster, smarter, and at scale.

“First & Third has helped us evolve and scale as a business, from early MVPs to developing an enterprise-ready, operationally-optimized website that we’re really proud of.” – Sam Reiser, Artek CEO

Fully custom wishlist and bundle tools

Developed bespoke functionality to simplify and streamline quoting, sales, and repurchasing for B2B clients.

Component-based redesign

Created a reusable, flexible design system that allows our clients to build new pages using the components we created, empowering them to manage ongoing site updates and content growth independently.

Streamlined tech and brand experience

Consolidated DTC and B2B sites into a single platform, while delivering a brand-aligned visual overhaul.

The
challenge

Artek is a bootstrapped, founder-led business that provides off-grid electrical solutions for B2B clients—from RV and van upfitters to industrial installations. They’re one of a handful of premier Victron distributors in the U.S., with deep technical know-how and a clear roadmap for growth.

When they first came to First&Third, their original site was functioning – but didn’t reflect their brand or meet their growing operational needs.

They needed a strategic digital partner who could evolve with them: delivering quick wins at first, but building toward a scalable, polished experience over time. To help their relatively small team create a manageable path to optimize efficiency, we worked with them to prioritize their needs into four focus areas:

1 – Automate sales orders through a Shopify build – establishing a reliable foundation for e-commerce growth.

2 – Deliver custom B2B sales tools to streamline deals with bundles and wishlists – simplifying high-volume purchasing for key customers.

3 – Empower the internal team with self-managed components – reducing reliance on external development.

4 – Strengthen brand consistency across every touchpoint – ensuring the digital experience felt distinctly their own.

Our
solution

We approached Artek’s site in phases, evolving the platform as the business matured.

Behind the scenes, everything was built with Shopify Plus functionality in mind, enabling B2B-specific features like customer-specific catalogs and payment terms.

How
it's going

Today, Artek finally has the website they’ve envisioned for over 18 months – one that reflects their expertise, supports their team, and aligns with the future of their business. The custom wishlist and bundle tools have become key sales enablers, making it easier to scope, sell, and re-sell complex off-grid packages. The founders remain highly engaged and deeply satisfied. As a team that always knew exactly what they needed, Artek found in First&Third a partner that could flex: delivering both fast iteration and long-term thinking. Together, we’ve laid the digital foundation for their next chapter of growth.

You can see their new site here

Service Provided

Full scale design

Full-stack web development

Strategy workshops

Custom scripts and apps

We're a different kind of agency

With over 20 years of collective web development & engineering experience, we understand first-hand how difficult and frustrating it can be to launch anything online. What should take 1 month can often take 9. With the proper team, alignment around goals and objectives, and a detailed roadmap, we’re able to sweat the small stuff, so you don’t have to.

Let’s succeed together

Too often, agencies take direction without asking why. We do things differently by working closely with our clients to understand the real goals behind the brief. This way, we’re able to stay aligned on what matters, make smarter decisions, and build solutions that actually serve the business — not just the to-do list.

Our process for success

We act as strategic partners to our clients. We focus on working with them to streamline their workflows while hitting aggressive launch timelines.

1. Start with strategy

We take time to understand business goals, timeline, and budgets to build a plan that will achieve all three.

2. Execute & deliver

It's simple — our clients know that they can rely on us to do what we say we're going to do, on time, and do it right.

3. Celebrate & optimize

Our work doesn't end at launch. We support ongoing optimizations, upgrades, and reporting to help maximize investment over time.