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First & Third vs DIY Website Builders
Service
DIY site build with WIX or Squarespace
Using a web development agency will free up your business's time.
Building your own site will take time, no matter what platform you're on. You'll be responsible for: Planning the site Building the site Testing the site
We can customize your website in any way that optimizes it for your business goals and needs.
DIY platforms generally use templates. Customizations will be limited by the chosen template and your level of expertise.
We'll use the technology that is best for your business. You won't be limited by templates with locked in design features, leaving money on the table.
You'll be limited to the technology the DIY platform is using, which may not be the best for your business
You'll have Unlimited customizations & pages. We will create the pages to be specific to the content you are posting.
When it comes to design, you'll be limited to templates. Templates come with limitations that will require you to have some coding knowledge to make custom changes. You may also be limited to a max number of pages.
We'll give you control over your SEO optimizations to ensure Google and users can find your site.
You'll have limited options for SEO site optimizations and often times run into issues with crawlers being able to find your pages
You can always reach out to us! We're flexible with communication and we always reply within 24 hours.
Customer support is limited with no consistent point of contact.
We solve the problems that slow Shopify brands down
Complex migrations to Shopify
Replatforming is high-stakes—especially when performance, SEO, and product data are on the line. We handle the heavy lifting so your team can move with confidence.
Website redesigns that tell your brand story
If your site doesn't reflect your brand—or guide users to purchase—you're leaving money on the table. We help brands elevate their UX, visual storytelling, and conversion flows to drive growth.
Outdated Shopify themes
Manual updates, clunky workflows, and missing features are signs it’s time to upgrade. We build modern, Shopify 2.0-compliant themes that are faster, more flexible, and easier to manage.
Brands we've helped
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What our clients say
The First&Third team has quickly become an invaluable extension of our Shopify Plus team. Their efficiency, productivity, expertise and solution oriented approach is second to none and highly valued by our entire organization. I am continually impressed with their work quality and professionalism. They make the vendor, agency relationship both easy and invaluable.

As a Shopify Plus Partner we offer a wide range of services
Hubspot integration
Seamlessly integrate Hubspot to power your marketing campaigns.
Headless integration
Experts in Headless e-commerce for optimal site performance and full site customization.
Custom integrations
Build custom features and reporting dashboards to get exactly what you and your customers need.
Custom theming
You don't need to be limited by Shopify's base feature set.
Campaign & landing page development
Easily create templated landing pages to optimize your ad spend.
Building custom scripts
Use custom scripts to achieve advanced promotions such as tiered discounts and bundling.
Conversion rate optimizations
We'll identify opportunities to optimize conversion rate and run A/B tests to continue to improve.
Migrations to Shopify
Ensure that your business will run seamlessly when migrating to Shopify.
Full-scale design and development
We can run with your ideas, from design to development to launch.
Strategy workshops
We run strategy workshops to understand your goals then build a prioritized product roadmap to achieve them.
Site speed audits
A faster site means happier customers and higher conversions.
Website management
We provide the support you need to run your web store and provide admin documentation.
What our clients say
We've partnered with First&Third for the past 3 years – and the length of our partnership is a testament to the quality of their work and team. Everyone on their team has been attentive, responsive and extremely easy to work with. Our company's needs are ever changing, and we're usually on very aggressive schedules. Despite this, they have successfully tackled all of our Shopify Plus needs, including one-off custom requests. I highly recommend them without hesitation.

Talk with our team






Our Process
Discovery & Strategy
We run collaborative Discovery workshops with your team to help us understand your customers along with their goals and your goals for the site as well. We then work with you to create a prioritized feature list and roadmap for the project so your team will know what to expect going forward.
Design
We will run a Design workshop that helps us understand what you like about your current site and where we can take inspiration for improvements. We'll then finalize a brand look and feel and design the pages of the site.
Development
Taking the approved designs, we develop the site with the ultimate goal of letting you manage it. We make sure to keep as much of the management of the site going forward in your hands so you don't need extra development work to keep your business running.
Testing & Launch
Before launch, we run exhaustive QA testing and ensure that you have time for testing as well. This gives you an opportunity to familiarize yourself with the site and gives us the chance to train you on managing the site going forward. Once we're bug free, then we launch and monitor the site for any unforeseen issues over the next 30 days.
What our clients say
First&Third has been an important partner for us as we’ve expanded our DTC capabilities. They were able to quickly understand our backend and work with us to prioritize our projects based on timelines and ROI. They’re extremely responsive, offer sound strategic and tactical support, and are an absolute pleasure to work with. I’d highly recommend working with them!

FAQs
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Let’s build something better — together
Ditch the ‘order-taker’ agencies. Partner with a team that leads, strategizes, and delivers.