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Agency Differentiator
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About our workshops
We’ve built a name for ourselves as thoughtful, pragmatic, and creative partners to CMOs and digital VPs at some of the top content and media brands running on WordPress. Over the years, we’ve learned how to help maximize user engagement, site performance, accessibility, and security – all while empowering editorial teams and reducing IT dependencies.
We know your time is valuable (and so is ours). We make sure every session delivers real, tangible value—and the $1,000 fee is a bargain compared to what you might spend with one-off consultants and “guess and check” solutions."
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Why book this workshop?
You're experiencing bottlenecks – clunky workflows, site speed issues, legacy CMS tools
You want expert guidance – not just best practices, but real, tailored recommendations
You need actionable steps – clear solutions you can implement right away
You're serious about growth – and willing to invest (if it makes sense!) if the ROI can be justified
We've worked with some of today's leading content and media sites on WordPress to fix hidden issues, optimize performance, and unlock growth potential. This is the quickest way we can start to help you get clarity on your next steps.
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What's a WordPress VIP partner?
Working closely with the WordPress VIP team, agency partners are recognized for developing beautiful and engaging WordPress websites for enterprise customers. As a VIP Agency, you'll benefit from Proof at First&Third's specific expertise in implementing and developing content hubs on WordPress and know that your site will be both high quality and built to last.
Get all your Core Web Vitals into the green, simplify your tech stack and have a site that will grow with your ever changing business.
We equip your team with the tools they need to produce rich, engaging content autonomously. Our tailored WordPress solutions let editorial teams craft dynamic stories and interactive features without waiting on development, so you can keep your audience engaged and growing.
A well-designed site keeps readers hooked and encourages deeper exploration. We help you maintain a visually engaging and up-to-date site that highlights recommended content, drives deeper page views, and maximizes your monetization efforts.
The Proof team at First&Third blends focused WordPress expertise with boutique agency capabilities to deliver engaging and effective content experiences.
Business strategy
We partner with our clients to ensure their WordPress projects deliver against business goals and performance KPIs.
Proactive partners
We're not order takers - we're critical thinkers who are constantly thinking of ways to help improve your business.
UI/UX design
We ensure your user experience is maximized across channels, platforms and devices to deliver optimized engagement and conversion.
Full stack web development
With frontend and backend engineering experts, we can develop custom functionality to enhance the WordPress feature set.
WordPress multisite
We are well-versed in working with WordPress Multisite to manage multiple brands in one instance.
Component-led toolkit
Create pages and interactive content without a development team.
Custom design
Our design team can implement your brand's unique design language to maximize brand recognition and consistency.
Dynamic content
Customize page content to deliver personalized results based on audience rules.
Plugin development
Our engineering team can select and create custom plugins to tailor your WordPress experience.
Marketing analytics
We are experts at implementing custom tracking functionality to enhance your users' experience and maximize your advertising spend.
Theme development
Our design team develops custom themes to ensure brand consistency and durability for years to come.
Globalization
We support multinational news and content platforms with automated translation, localization, and currency exchange requirements for locally-relevant experiences.
A/B testing
Our engineering team can implement a/b testing solutions to provide you with insights on how to drive engagement.
User testing
We help brands to level up their user experience by advising and conducting user testing.
Instrumentation and reporting
We provide support for collecting data about user behavior and visualizing it in a way that's easy for your team to digest and act on.
We're a different kind of agency
With over 20 years of collective web development & engineering experience, we understand first-hand how difficult and frustrating it can be to launch and maintain an engaging content site that can keep up with the breakneck pace of today's media world.\n\nWhen you work with us, you'll get a senior onshore team dedicated to your project from start to finish. We prioritize clear and consistent communication through Slack and email, hold weekly meetings to ensure alignment, and offer full transparency at every step. You'll have direct access to our entire team, including tech leads, and can count on our responsiveness and commitment to getting the work done—efficiently and effectively.\n\nWe sweat the small stuff, so you don't have to.

We're a boutique agency that works with you to build your ideal digital storefront.
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About our workshops
We’ve built a name for ourselves as thoughtful, pragmatic, and creative partners to CMOs and digital VPs at some of the top content and media brands running on WordPress. Over the years, we’ve learned how to help maximize user engagement, site performance, accessibility, and security – all while empowering editorial teams and reducing IT dependencies.
We know your time is valuable (and so is ours). We make sure every session delivers real, tangible value—and the $1,000 fee is a bargain compared to what you might spend with one-off consultants and “guess and check” solutions."
Meet our team

Greg Allen
Hermosa Beach, CA
Greg started First&Third as an outlet for his creative development skills and approaches every project with an open mind and never-ending optimism.

Troy Whiteley
Oxnard, CA
Troy writes code with one hand and eats tacos with the other. His cats supervise him.

Brock Meltzer
Bend, OR
Brock brings his product, operations, and data driven decision making experience to help each project succeed. When he is not online, he is likely on a family adventure in the wilderness.

Jeremy Wilson
Seattle, WA
Jeremy has been both as a front end dev and project manager for over 20 years. When he’s not online, he’s definitely skiing, snowshoeing, hiking, backpacking, and or camping.

Alexis Sanchez
Cholula, Mexico
Alexis turns designs into websites and maintains the code for our already launched sites. True believer of “all you need is cappuccino”.

Justin Blaisdell
Denver, CO
Justin turns our beautiful designs into code. He loves to create experiences that delight users.

Fabio Fistarol
Curitiba, Parana
Fabio has been a project manager for almost 10 years. Curious and wanderlust, he has lived in 3 continents with his family, and when offline, loves cooking and rock’n roll.

Enrique Torres
Monterrey, Nuevo León
Enrique has been working in the digital world for more than 5 years as a UX/UI designer. He loves burgers, dogs, rock climbing, and playing music.

Eric Willis
San Luis Obispo, CA
Eric spends his time taming the beast that is the cloud, and ensuring that all the API’s answer their questions appropriately.

Caitlin Castelaz
New York, NY
Caitlin is a project manager with more than a decade of experience delivering products for web. She likes solving problems and collecting houseplants.

Shama Sivalingam
Austin, TX
Shama draws energy from streamlining the people side of our business to be as positive and user-friendly as possible! Enjoying time with family, friends, and food are all of high importance, when he’s away from work.

Drew Adams
Austin, TX
Drew likes to expend his creative energy by inventing new ways to break our stuff. Utilizing both automated and manual methods, he ensures our projects are functional and user-friendly.

Chris Harris
Little Rock, AR
Chris wrestles behind-the-scenes with the systems that power First&Third’s delightful user experiences.

Gyms Dunbar
Linden, NJ
Gyms is a Seasoned Digital Project Manager with a decade of expertise in e-commerce. He approaches digital strategy from a holistic view propelling industry giants to new heights.

Jolene Diamond
Cape Coral, FL
Jolene is a self-proclaimed multimedia ‘eh’-xtraordinaire and full-stack web developer with a hunger for learning and seasonal indie game sales.

Max MacMillan
Ithaca, NY
Max loves to build things out of code, wood, or various bric-a-brac, and is scheming up ways to combine all three together

Alexis Sanchez
San Francisco, CA
Alexis turns designs into websites and maintains the code for our already launched sites. True believer of “all you need is cappuccino.”