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About our workshops

Our opportunity workshop is a one-hour strategy session designed to help you solve practical challenges, identify new opportunities, and walk away with actionable steps to improve your site.

We’ve built a name for ourselves as thoughtful, pragmatic, and creative partners to CMOs and digital VPs at some of the top content and media brands running on WordPress. Over the years, we’ve learned how to help maximize user engagement, site performance, accessibility, and security – all while empowering editorial teams and reducing IT dependencies.

We know your time is valuable (and so is ours). We make sure every session delivers real, tangible value—and the $1,000 fee is a bargain compared to what you might spend with one-off consultants and “guess and check” solutions."
How it works
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Why book this workshop?

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You're experiencing bottlenecks – clunky workflows, site speed issues, legacy CMS tools

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You want expert guidance – not just best practices, but real, tailored recommendations

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You need actionable steps – clear solutions you can implement right away

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You're serious about growth – and willing to invest (if it makes sense!) if the ROI can be justified

We've worked with some of today's leading content and media sites on WordPress to fix hidden issues, optimize performance, and unlock growth potential. This is the quickest way we can start to help you get clarity on your next steps.

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WordPress VIP Silver Agency Partner
A WordPress VIP partner since 2021

What's a WordPress VIP partner?

Working closely with the WordPress VIP team, agency partners are recognized for developing beautiful and engaging WordPress websites for enterprise customers. As a VIP Agency, you'll benefit from Proof at First&Third's specific expertise in implementing and developing content hubs on WordPress and know that your site will be both high quality and built to last.

We know how to improve engagement and backend efficiency
A site that flies.

Get all your Core Web Vitals into the green, simplify your tech stack and have a site that will grow with your ever changing business.

Empower your editorial team to create engaging content—without a developer.

We equip your team with the tools they need to produce rich, engaging content autonomously. Our tailored WordPress solutions let editorial teams craft dynamic stories and interactive features without waiting on development, so you can keep your audience engaged and growing.

Boost site experience to maximize ad revenue and subscriptions.

A well-designed site keeps readers hooked and encourages deeper exploration. We help you maintain a visually engaging and up-to-date site that highlights recommended content, drives deeper page views, and maximizes your monetization efforts.

Proof knows how to build for engagement

The Proof team at First&Third blends focused WordPress expertise with boutique agency capabilities to deliver engaging and effective content experiences.

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Business strategy

We partner with our clients to ensure their WordPress projects deliver against business goals and performance KPIs.

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Proactive partners

We're not order takers - we're critical thinkers who are constantly thinking of ways to help improve your business.

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UI/UX design

We ensure your user experience is maximized across channels, platforms and devices to deliver optimized engagement and conversion.

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Full stack web development

With frontend and backend engineering experts, we can develop custom functionality to enhance the WordPress feature set.

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WordPress multisite

We are well-versed in working with WordPress Multisite to manage multiple brands in one instance.

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Component-led toolkit

Create pages and interactive content without a development team.

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Custom design

Our design team can implement your brand's unique design language to maximize brand recognition and consistency.

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Dynamic content

Customize page content to deliver personalized results based on audience rules.

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Plugin development

Our engineering team can select and create custom plugins to tailor your WordPress experience.

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Marketing analytics

We are experts at implementing custom tracking functionality to enhance your users' experience and maximize your advertising spend.

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Theme development

Our design team develops custom themes to ensure brand consistency and durability for years to come.

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Globalization

We support multinational news and content platforms with automated translation, localization, and currency exchange requirements for locally-relevant experiences.

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A/B testing

Our engineering team can implement a/b testing solutions to provide you with insights on how to drive engagement.

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User testing

We help brands to level up their user experience by advising and conducting user testing.

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Instrumentation and reporting

We provide support for collecting data about user behavior and visualizing it in a way that's easy for your team to digest and act on.

We're a different kind of agency

With over 20 years of collective web development & engineering experience, we understand first-hand how difficult and frustrating it can be to launch and maintain an engaging content site that can keep up with the breakneck pace of today's media world.\n\nWhen you work with us, you'll get a senior onshore team dedicated to your project from start to finish. We prioritize clear and consistent communication through Slack and email, hold weekly meetings to ensure alignment, and offer full transparency at every step. You'll have direct access to our entire team, including tech leads, and can count on our responsiveness and commitment to getting the work done—efficiently and effectively.\n\nWe sweat the small stuff, so you don't have to.

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Fashion-focused expertise

We're a boutique agency that works with you to build your ideal digital storefront.

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Most agencies simply follow directions — especially when their clients are technical experts. This dynamic puts the burden of leadership on the client, distracting from their core focus: driving revenue and growth. The result? Websites that simply can’t keep up with the pace of change in the e-commerce space.At Spree, we specialize in Shopify Plus solutions tailored to the unique challenges of luxury fashion brands. Unlike most agencies, we don’t just take orders—we dig deep into your business objectives to create e-commerce experiences that drive measurable revenue growth.Our team combines technical Shopify Plus expertise with a deep understanding of the fashion and apparel industry to deliver scalable, high-performing websites. From advanced merchandising tools to seamless integrations, we design and build best-in-class e-commerce platforms that empower your team to work more efficiently and sell more effectively.When you work with Spree, you gain more than a development partner—you gain a strategic ally invested in your success.

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About our workshops

Our opportunity workshop is a one-hour strategy session designed to help you solve practical challenges, identify new opportunities, and walk away with actionable steps to improve your site.

We’ve built a name for ourselves as thoughtful, pragmatic, and creative partners to CMOs and digital VPs at some of the top content and media brands running on WordPress. Over the years, we’ve learned how to help maximize user engagement, site performance, accessibility, and security – all while empowering editorial teams and reducing IT dependencies.

We know your time is valuable (and so is ours). We make sure every session delivers real, tangible value—and the $1,000 fee is a bargain compared to what you might spend with one-off consultants and “guess and check” solutions."

Meet our team

Greg <strong>Allen</strong>

Greg Allen

Hermosa Beach, CA

Greg started First&Third as an outlet for his creative development skills and approaches every project with an open mind and never-ending optimism.

Troy <strong>Whiteley</strong>

Troy Whiteley

Oxnard, CA

Troy writes code with one hand and eats tacos with the other. His cats supervise him.

Brock <strong>Meltzer</strong>

Brock Meltzer

Bend, OR

Brock brings his product, operations, and data driven decision making experience to help each project succeed. When he is not online, he is likely on a family adventure in the wilderness.

Jeremy <strong>Wilson</strong>

Jeremy Wilson

Seattle, WA

Jeremy has been both as a front end dev and project manager for over 20 years. When he’s not online, he’s definitely skiing, snowshoeing, hiking, backpacking, and or camping.

Alexis <strong>Sanchez</strong>

Alexis Sanchez

Cholula, Mexico

Alexis turns designs into websites and maintains the code for our already launched sites. True believer of “all you need is cappuccino”.

Justin <strong>Blaisdell</strong>

Justin Blaisdell

Denver, CO

Justin turns our beautiful designs into code. He loves to create experiences that delight users.

Fabio <strong>Fistarol</strong>

Fabio Fistarol

Curitiba, Parana

Fabio has been a project manager for almost 10 years. Curious and wanderlust, he has lived in 3 continents with his family, and when offline, loves cooking and rock’n roll.

Enrique <strong>Torres</strong>

Enrique Torres

Monterrey, Nuevo León

Enrique has been working in the digital world for more than 5 years as a UX/UI designer. He loves burgers, dogs, rock climbing, and playing music.

Eric <strong>Willis</strong>

Eric Willis

San Luis Obispo, CA

Eric spends his time taming the beast that is the cloud, and ensuring that all the API’s answer their questions appropriately.

Caitlin <strong>Castelaz</strong>

Caitlin Castelaz

New York, NY

Caitlin is a project manager with more than a decade of experience delivering products for web. She likes solving problems and collecting houseplants.

Shama <strong>Sivalingam</strong>

Shama Sivalingam

Austin, TX

Shama draws energy from streamlining the people side of our business to be as positive and user-friendly as possible! Enjoying time with family, friends, and food are all of high importance, when he’s away from work.

Drew <strong>Adams</strong>

Drew Adams

Austin, TX

Drew likes to expend his creative energy by inventing new ways to break our stuff. Utilizing both automated and manual methods, he ensures our projects are functional and user-friendly.

Chris <strong>Harris</strong>

Chris Harris

Little Rock, AR

Chris wrestles behind-the-scenes with the systems that power First&Third’s delightful user experiences.

Gyms <strong>Dunbar</strong>

Gyms Dunbar

Linden, NJ

Gyms is a Seasoned Digital Project Manager with a decade of expertise in e-commerce. He approaches digital strategy from a holistic view propelling industry giants to new heights.

Jolene <strong>Diamond</strong>

Jolene Diamond

Cape Coral, FL

Jolene is a self-proclaimed multimedia ‘eh’-xtraordinaire and full-stack web developer with a hunger for learning and seasonal indie game sales.

Max <strong>MacMillan</strong>

Max MacMillan

Ithaca, NY

Max loves to build things out of code, wood, or various bric-a-brac, and is scheming up ways to combine all three together

Alexis <strong>Sanchez</strong>

Alexis Sanchez

San Francisco, CA

Alexis turns designs into websites and maintains the code for our already launched sites. True believer of “all you need is cappuccino.”

Ready to protect your business and serve all users?